Burson-Marsteller EMEA survey reveals new and innovative business models now a key crisis risk for business

LONDON, October 8, 2015 - Burson-Marsteller, a leading global public relations and communications firm, today unveiled the findings of its 2015 EMEA Crisis Survey which reveals the changing nature of crises facing businesses.

According to this survey, the biggest threat for companies in the coming year is the entrance of a disruptive competitors into their marketplace.

Disruptive innovation is clearly a focus of attention for business leaders with:

• 73 percent seeing new market entrants or innovative business models in the last three years that could threaten success
• 21 percent experiencing a crisis relating to new or innovative business model in the last year

Other findings include:

The threat of crisis is at its highest since 2009 with 49 percent of business leaders having experienced a crisis at their current company. Political risk continues to be both the source of as well as an ‘amplifier’ during a crisis. Once in a crisis governments and regulators are the most feared actors. One of the next largest threats is digital or online security failure, such as the loss or theft of sensitive data and the rising trend of negative social media campaigns. Businesses are beginning to realize that it is not a question of if they will be subjected to a cyber-attack but when. 

More about the survey can be found here: http://www.prnewswire.com/news-releases/burson-marsteller-emea-survey-re...