About Chapter 4

Chapter 4 is a PR and Communication Agency Network focusing on Public Relations, Business Consulting, Marketing Consulting and Public Affairs in Austria and CEE / SEE.

With an extensive network of local subsidiaries and local partners, Chapter 4 offers its customers easy access to understand and efficiently serve the opinion markets in Austria and CEE / SEE. Our strategic know-how in the countries of the region already benefits many global companies, associations, professional service providers, governments and other large organizations.

We provide sound expertise and local implementation in all matters of PR, Marketing and Public Affairs, with well-coordinated teams on site and professional advice, as well as coordination at the headquarters in Vienna.

Chapter 4 Mission: To inspire our industry and our clients through professional and well-balanced relationships with stakeholders and state-of-the-art communication solutions.

Managing Board

  • Severin Heinisch

    Managing Director / CEO

    Fields of expertise: Public Affairs, Corporate Communications, Brand PR and Positioning.

    Relevant experiences (prior engagements): Severin held several management and senior consultancy positions in the Austrian PR industry with a strong background in IT industry, including clients like IBM, Silicon Graphics, Autodesk, Sun Microsystems and others. He has 15 years of experience in the Austrian and international communications industry, ten years as project leader in international PR projects, specific practical CEE experience in PR and coordination of cross-border projects.

    Background: Severin holds a doctoral degree in Philosophy (PhD) from the University of Salzburg and has been a lecturer in several Austrian and German universities, including lectures on integrated communications and project management at the postgraduate university Donau-Universität Krems.

  • Boris Beker

    Boris Beker

    Managing Partner

    Fields of expertise: Corporate Social Responsibility, Corporate PR, Event Management.

    Key Qualifications (relevant special skills): Excellent language skills across German, English, Hungarian, Bosnian/Croatian/Serbian and other Slavic languages; intercultural management and organization; presentation and public speaking skills; reliability and adaptability.

    Relevant experiences (prior engagements): Before joining Chapter 4, he worked at several leading Austrian PR companies. His previous experiences include senior consultancy positions in Austria and CEE, as well as additional corporate work for various organizations across CEE. Additionally, Boris has served as Head of PR for companies in the non-governmental sector.

    Background: He studied at the University of Vienna’s Institute of Journalism and Communication, where he is still teaches as a lecturing tutor.

  • Raluca Ene

    Raluca Ene

    Managing Director, Romania

    Fields of expertise: Strategic Consultancy, Corporate Communication, Employer Branding, Brand PR.

    Relevant experiences: Raluca Ene is a public relations specialist with over 8 years of professional experience. She is focused on strategic consultancy, corporate communication and employer branding, as well as brand PR, while developing excellent contacts with top-level media and opinion leaders in the current business and economic sectors. She has large clients in her portfolio in industries such as IT&C, home&garden, retail and FMCG, among  them the Romanian subsidiaries of Xerox, Stihl, Schneider Electric, Roca, Muller, Intermarche, Ericsson, HP, bauMax, Lufthansa, as well as local companies and NGOs.

    Background: Raluca has a Master’s degree in Strategic Marketing from the Romanian Academy of Economic Science, as well as a BA in Public Communication from the Bucharest University. She has also attended several management and marketing courses.

  • Todor Stojcevski

    Todor Stojcevski

    Managing Director, Macedonia

    Fields of expertise: Public Relations and Event Management.

    Relevant experiences: Todor Stojcevski has worked for many newspapers and magazines as a jounalist and gained PR experiences in several Public Relations agencies. Todor established of the Macedonian web site Zurnal, the top-media platform for information about politics, economics, culture, health, local governments, etc.

    He is a Management Board member and co-founder of the first Macedonian PR non-government organization PRAM (Public Relations Association in Macedonia) as well as a member of MABA (Macedonian-Austrian Business Association).
    He is the author of the master thesis "The media and post-conflict peace building: the role of the newspapers in the actions for disarmament“, the research "Romany media" - Research for Foundation, Open Society Institute (SOROS), "Peace journalism - the value-oriented profession" - a paper published in the Proceedings of the Faculty of Law – Skopje as well as the editor and author of "Annual bulletin of the Civic Platform of Macedonia". He has been awarded with three different journalist awards from the United Nations, in 2004, 2005 and 2006.

    Background: He holds a Master of Science in peace media development from the University of Skopje.

  • Adnan Burazerovic

    Managing Director, Bosnia & Herzegowina

    Fields of expertise: Corporate Communications, Integrated Communications and Positioning, with a special focus on ICT industry.

    Relevant experiences: Senior PR Consultant at Media Plan Institute, PR&Consulting Department; journalist and editor-in-chief in various printed media, TV and Radio stations (Daily newspaper Dnevni avaz, TV OBN, Radio Sarajevo), Rich experience as Marketing assistant (Marketing Agency SV-RSA), Brand Manager (Sinalco) and Executive TV Producer (UFA Media).

    Key qualifications: Good language skills across English, Bosnian/Croatian/Serbian and to a lesser degree Slovenian; intercultural management and organization; presentation and public speaking skills; reliability and adaptability.

    Background: Faculty of Mechanical Engineering, Sarajevo University; undergraduate-Student of Faculty of Political Science (Business Communication), Sarajevo University and various trainings, lectures and courses in PR, marketing and management area.

  • Milena Avramovic-Bjelica

    Executice Director & Partner, Serbia

    Fields of expertise: Fields of Expertise: Corporate Communications, Integrated Communications and Positioning, with a special focus on ICT industry.

    Relevant experiences: Milena held several management and senior consultancy positions in Serbia and has unrivaled communication experience in the fields of information technology and telecommunications, in the Serbian market.

    Her forceful practice and know how includes project management with top international and Serbian organizations, as well as close cooperation with clients such as HP, Ericsson, SAP, RATEL, Telenor, Intracom, Samsung, Ministry of Economy and Regional Development, Swiss Agency for Development and Reconstruction, Whirlpool, Lufthansa, etc.

    Her prior work engagements included years of experience in graphic design, pre-press and engineering positions as a tools constructor and product technologist.

    Background: Milena holds a degree in Mechanical Engineering from the Belgrade University and has been a regular participant in key European and regional communication conferences, as well as those hosted in Serbia. She is an active member of the Female Business Association and the Serbian PR Society, as well as the pioneer in its Online Section, being a part of it from its creation.

  • Tamara Bekcic

    Tamara Bekcic

    Managing Director, Serbia

    Fields of expertise: Corporate Communications, Financial PR, Brand PR and Positioning.

    Key qualifications: Excellent language skills in English, intercultural project management; presentation and public speaking skills; reliability and adaptability.

    Relevant experiences: Tamara has a decade of dynamic management consultancy and communication experience primarily in the Serbian PR industry, but also in the region. She has held management and senior positions for years with a proven track record of establishing and positioning strong PR teams in the market and winning a number of prestigious awards.

    Tamara has a strong background in financial PR projects such as acquisitions (e.g. take-overs, privatizations, capital increase), crisis management and IT industry over the years, with clients like Citigroup, Danone, Dr.Oetker, HP, Lufthansa, Ministry of Finance, Raiffeisen Investment, SAP, Telekom Serbia, Telenor, Vip mobile, Wiener Städtische, etc. In addition, her work experience includes NGOs and teaching and communication trainings.

    Background: Tamara graduated from Belgrade University (Faculty of Philology, Anglistics) , possesses Cambridge Proficiency in English, as well as a number of communication and management certificates and diplomas from Serbia, Slovenia and Croatia. She is a member of the Serbian PR Association and the Lobbyists’ Society.

  • Anelia Milkova

    Managing Director, Bulgaria

    Fields of expertise: Marketing, Public Relations, Corporate Communications and Event Management

    Key qualifications: Excellent language skills across English, intercultural project management and organization; presentation skills; reliability and adaptability. 

    Relevant experiences: Anelia has vast experience in the sphere of Marketing and development of PR and Branding Strategies for multinational companies such as Aurubis Bulgaria, Hewlett Packard Enterprise Bulgaria, AbbVie, Lufthansa, HP, Siemens, Phoenix Pharma Bulgaria, DB Cargo Bulgaria, Axxon, Melexis, etc. She actively works on strategic consulting and planning, new customer acquisition and strategy development. Through the years, Anelia has demonstrated a very good understanding of all stakeholders and decision-making process and strong analytical capacity.

    Over the past four years, as a result of the management of Anelia and the hard and purposeful work of the whole team, Chapter 4 Bulgaria enjoys well-deserved recognition, winning numerous awards at prestigious competitions for PR and communications, such as European Excellence Awards, Eventex awards, Gold SABRE Awards and PR PRIZE (the most prestigious recognition in Bulgaria, awarded by the Bulgarian Public Relations Society).

    Background: Anelia holds MSc in Industrial Management from the Technical University Sofia and a Diploma from London PR School.

Chapter 4 Group



The best campaign of Chapter 4 Bulgaria in the category National and regional campaigns "Balkans"

2016 PR Prize Awards

Best CSR project in Bulgaria: “Earlybaby.info – Everything for the premature babies” with AbbVie Bulgaria

2016 PR Prize Awards

Special Corporate PR  award of the Confederation of Employers and Industrialists in Bulgaria: “Official presentation of Investment program Aurubis Bulgaria Spectrum 2018” with Aurubis Bulgaria

2015 Best PR Agency

Award of the Serbian PR Association, in the category of medium-sized agencies

2015 PR Priz Award

Best Non-Profit Campaign in Bulgaria:  “The biggest heroes are the youngest ones” with Abbvie Bulgaria

2015 Gold SABRE Awards

Finalist for the Balkans for the campaign : “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 Best PR Agency in Eastern Europe

International SABRE Award

2014 PR Prize Awards

Award in category PR project for internal communications for the  Program  “Live a Healthy Lifestyle” with  Aurubis Bulgaria

2014 Eventex awards

People’s choice event award for campaign “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 Fastest growing agency

Best Performing Romanian PR Agencies

2014 European Excellence Awards

Best Campaign Award for Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Bosnia-Herzegovina:  “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 PR Prize Awards

Special award of b2b Magazine for Green communication and urban environment “The Green Project” with  Aurubis Bulgaria

2013 3 Certificates of Excellence

SABRE Awards - best viral video, best campaign in the Balkans, best PR in PR

2013 PR Prize Awards

Special Event Award “Christmas on Ice 2012” with Siemens Bulgaria

2012 European Excellence Awards

Finalist Best Newcomer PR Agency Network in Europe

2011 Corporate Communications Award

Ericsson journey, awarded by the Serbian National PR Association

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